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Hi, I'm Matt

Mission-driven marketer fostering real connections that inspire action

About

I specialize in driving content-led growth by championing brands and audiences in unity. I ground my work in data and nuanced creative vision to strengthen full-funnel engagement.

I have a passion for language in all its forms, as it enables our most essential tool—communication.

I’m a lifelong learner, always eager to collaborate with curiosity and an open mind.

With full-stack expertise

Photos from past projects.

Tap and drag to re-arrange. Click through to view caption.

Portfolio

Collaborators

An eclectic background has prepared me to adapt, deliver, and lead across sectors. From tech to nonprofit to media, I’ve led global content programs, shaped brand and product positioning, guided go-to-market campaigns, and uncovered strategic insights through in-depth analytics. Explore a few stand-out projects by clicking a logo below.

TL;DR

Expertise

I've got you covered if you're looking for help with...

Strategy

Market Research

Go-to-Market

Competitive Insights

Omnichannel Campaigns

Journey Mapping + Personas

Analytics

Performance Analysis

KPI Development

Trend Analysis & Forecasting

A/B Testing

​Reporting + Dashboards

Leadership

Team Coaching

Stakeholder Engagement

Change Management

DEI Integration

Executive Alignment

Operations

Budget Management

Software Stacks

Process Design + Optimization

Resource Allocation

Cross-Departmental Alignment

Creative

Integrated Content

Multimedia Assets

Editorial Governance

Performance Optimization

CRM Oversight

Growth

Demand Generation

Customer Retention

Paid Media

Lifecycle Marketing

Partnership Development

SEA Certificate

Sustainability Certification

With sustainability playing an increasingly vital role in marketing and stakeholder decision-making, I’ve invested in deepening my understanding across ecological, social, and infrastructural systems.

This knowledge helps me shape strategies and processes that drive responsible growth—and reflect the impact I aim to have with my work. As part of this commitment, I earned the Sustainability Excellence Associate certification from the International Society of Sustainability Professionals.

Contact

Keep in touch

I go by both Matt and Matthew. (He/Him)

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Dog Photos

Thanks for stopping by!
 

That's Lily, my favorite office-mate.

If you've scrolled this far, take it as a sign to refill your coffee/tea/seltzer, rest a moment, and enjoy some cute dog photos.

Matt Hendrix | Marketing Portfolio

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